I’ve intentionally waited a couple of weeks to write my last blog in order to give me time to process and think through all the things we heard and felt during our trip to South Africa. I wanted to let my emotions stabilize so I can sit down and think about the implications of the trip, how I can respond and how my perspective is different as a result of this experience.
My view/paradigm of international business has shifted significantly because of this South Africa experience. Having been to South Africa twice before, I had an expectation of the culture, the weather and the social challenges we were walking into, but I didn’t have this experience in the context of the South African business environment. Needless to say, my paradigm about business in South Africa and my paradigm about international business was challenged and shattered as we visited business after business.
I realize now I knew very little about doing business in another country and very little about the right questions to ask when thinking about international business. I still don’t have all the answers, but because of this experience I know some questions to ask and I know all aspects of society and culture need to be investigated in order to somewhat understand the dynamics in a country.
South Africa truly has a bright future. I can’t wait to watch the country re-position itself during the two major soccer tournaments this June and next summer. These are tremendous opportunities for South Africa to re-brand itself as a country and start to turn around the current perception the rest of the world has about that country and the rest of Africa. I wait in anticipation for South Africa to continue to emerge from the shadows of Apartheid into the forefront of countries leading the new world economy.
Thank you to all who made this trip special.

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